How to get the most from your SEO?

How to get the most from your SEO?

You have decided that SEO is important for your company, however, your resources are limited. How can you get the maximum from your resources? Follow the basic recipe: Pursue position gains for head terms. Maximize CTR (click-through rate): Make your descriptions & Headings more attractive and attention-grabbing. Expand long-tail keyword inventory: Long-Tail Keywords are easier …

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How to write a good copy?

How to write a good copy?

All Marketing is based AND need a good copywriting. The right copy would convert more people, be more convincing and will make our job much easier. What are the ‘secrets’ for a good copy? It’s ‘unexpected’. With so many messages we are bombarded with every day and moment, it’s easy to just ignore. The right …

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Facebook Tip: Targeting a Niche

Facebook Tip: Targeting a Niche

The way for big ROI on Facebook Campaigns is focusing on Niches of different markets. Otherwise, all our budget would be wasted on non-relevant people. However, How can we know that we are targeting the right people in the Niche? There are few tricks. Using Celebrities Each and every niche has its own celebrities, they …

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Are You Measuring?

Are You Measuring?

You! Yes, You! Do You know where you should spend your money? Many times, I’m hearing different businesspeople telling “I’m going to spend more money on XYZ ADs; I heard they are amazing”. When Asked Why? What’s going to be the ROI? Many are left speechless. In today online world, it’s really (really really really) …

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How Much To Blog?

How Much To Blog?

There is the belief, which the most crucial part of SEO is the link buildings – making websites owners to jump into a link buildings efforts instead of focusing on the critical part: CONTENT GENERATION! Let’s start with the number (And thanks to Hubspot): Companies that published 16+ blog posts per month got almost 3.5X more traffic than …

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The Disciplined Pursuit of Less – An HBR Article

The Disciplined Pursuit of Less – An HBR Article

Read more at: https://hbr.org/2012/08/the-disciplined-pursuit-of-less A great article from HBR. Why by pursuing MORE we set ourselves to fail? Few interesting quotes:   “Phase 1: When we really have clarity of purpose, it leads to success. Phase 2: When we have success, it leads to more options and opportunities. Phase 3: When we have increased options …

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Understanding your customers

Understanding your customers

Understanding the customers is the MOST important job you have as a business owner. Your success in developing new products and services is based on your ability to understand your clients. How can you do it? Assuming you are not one of them, how can you know your customers? At Luxu, We have few tools …

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Indigo Living Report

Indigo Living Report

Indigo Living (indigo-living.com) is an impressive company with an impressive website. What can you improve on such website? A Lot. There are many small mistakes, each one if fixed, can improve the conversion rate in few % (e.g. from 0.8% to 0.84% then to 0.9%). On Total, we believe that the mistakes, if fixed, can …

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How to Improve the Conversion Rate

How to Improve the Conversion Rate

Before we are diving into tips for improving the conversion rate, we need the right tools for analyzing customers: Google Analytics & Webmaster Tools https://www.inspectlet.com/ Inspectlet let you see the users journey, see where they got stuck etc. https://mixpanel.com/ Mixpanel provides analytics and information about visitors https://www.crazyegg.com/ Crazy Egg Create heatmaps of clicks and users …

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