The Disciplined Pursuit of Less – An HBR Article

The Disciplined Pursuit of Less – An HBR Article

Read more at: https://hbr.org/2012/08/the-disciplined-pursuit-of-less A great article from HBR. Why by pursuing MORE we set ourselves to fail? Few interesting quotes:   “Phase 1: When we really have clarity of purpose, it leads to success. Phase 2: When we have success, it leads to more options and opportunities. Phase 3: When we have increased options …

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Understanding your customers

Understanding your customers

Understanding the customers is the MOST important job you have as a business owner. Your success in developing new products and services is based on your ability to understand your clients. How can you do it? Assuming you are not one of them, how can you know your customers? At Luxu, We have few tools …

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Indigo Living Report

Indigo Living Report

Indigo Living (indigo-living.com) is an impressive company with an impressive website. What can you improve on such website? A Lot. There are many small mistakes, each one if fixed, can improve the conversion rate in few % (e.g. from 0.8% to 0.84% then to 0.9%). On Total, we believe that the mistakes, if fixed, can …

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How to Improve the Conversion Rate

How to Improve the Conversion Rate

Before we are diving into tips for improving the conversion rate, we need the right tools for analyzing customers: Google Analytics & Webmaster Tools https://www.inspectlet.com/ Inspectlet let you see the users journey, see where they got stuck etc. https://mixpanel.com/ Mixpanel provides analytics and information about visitors https://www.crazyegg.com/ Crazy Egg Create heatmaps of clicks and users …

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It’s not about you

It’s not about you

As business owners, we tend to forget that it’s never about us. It is never about our brand. It is only about one thing: The customers, the stories he tells to himself and the stories he tells to the people he or she knows. The most important job you have is helping the customers tell …

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Which content to write?

Which content to write?

Let’s forget from the old fight or Links or content (we had addressed it in a previous post. The answer, by the way, is content). Instead, I want to focus on. Which content to write? Which Keywords? The kind of questions that every SEO and marketing will have. Where to start with the content writing? …

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Instagram Insights & Analytics

Instagram Insights & Analytics

Facebook (Or Actually Instagram) has started to offer insights and analytics function to business accounts. How do you get there? First you have to turn your Instagram account to business account (You can learn how here: https://www.facebook.com/business/help/502981923235522) Instagram insights offer you a lot of data: How many people saw your post? What’s the engagement (either Like, …

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Brick-and-Mortars Pop Up Stores

Brick-and-Mortars Pop Up Stores

Let’s start with important number: 62% of the people want to examine and try out items before buying. For many people shopping is the preferred recreational activity. For these two reasons, having a pop-up store, can help ecommerce brands get more awareness and build trust with customers and potential customers.   HubSpot had an experiment creating …

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Leveraging User Generated Content

Leveraging User Generated Content

Want to have an advantage? Focus on content. Based on a research from Altimeter, about 70% of marketers still lack an integrated or consistent content strategy. One of the ways to generate a lot of content in case you don’t have a big budget, is leveraging users content. Why using User Generated Content(UGC): With UGC, you …

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