Let’s start with important number: 62% of the people want to examine and try out items before buying.

For many people shopping is the preferred recreational activity.

For these two reasons, having a pop-up store, can help ecommerce brands get more awareness and build trust with customers and potential customers.

 

HubSpot had an experiment creating a  Co-selling space for few different brands together, You can read more at Hubspot Blog:

https://blog.hubspot.com/marketing/digital-agency-brick-and-mortar-pop-ups

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