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A great article from HBR. Why by pursuing MORE we set ourselves to fail? Few interesting quotes:


“Phase 1: When we really have clarity of purpose, it leads to success.

Phase 2: When we have success, it leads to more options and opportunities.

Phase 3: When we have increased options and opportunities, it leads to diffused efforts.

Phase 4: Diffused efforts undermine the very clarity that led to our success in the first place.”


“one of the key reasons for these failures was that companies fell into “the undisciplined pursuit of more.” It is true for companies and it is true for careers.”


“How do we stay with clarity?

First, use more extreme criteria. By applying tougher criteria we can tap into our brain’s sophisticated search engine.

Second, ask “What is essential?” and eliminate the rest. Eliminating an old activity before you add a new one. This simple rule ensures that you don’t add an activity that is less valuable than something you are already doing.

Third, beware of the endowment effect.”


“purposefully, deliberately, and strategically eliminating the nonessentials.”

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