The way for big ROI on Facebook Campaigns is focusing on Niches of different markets. Otherwise, all our budget would be wasted on non-relevant people.
However, How can we know that we are targeting the right people in the Niche?
There are few tricks.
Each and every niche has its own celebrities, they are known only to this group and people outside of the niche will NOT follow them. Everyone knows the big guys: E.g. McGregor, Hamilton, Armstrong etc. However, there would be the ‘celebrities’ which only the people who follow the niche would know.
They are the ones you should target.