Today, we are going to discuss our beloved and most hated friend: Google Analytics.
The problem many people are having is not utilizing Google analytics features. Looking only at the Data. Google Analytics is your super smart friend, however, without your feedback about what needed to be tracked – he is just the annoying friend who remembers and tells you all last year football statistics.
The way to work with Google Analytics is using ‘Goals.’
At Google Analytics you can track four types of goals:
To start setting up your goals:
- Go to your Google Analytics standard reports
- Click on the “Admin” button in the top right
- Click on “Goals.”
- From one of the Goal sets, click “+ Goal” (goal sets are just a way for you to easily group goals) to set up a new goal.
URL Destination Goals
URL goals triggered when customer visit specific URL. They are great to track landing pages, funnels, and content pages.
Funnel, is a great option for content marketing funnels. When customers need to follow through few pages, e.g. Landing page >> Thank you for registration >> First Article >> Second Article.
With that function, we can see how many people have been going through any of the funnels.
Visit Duration Goals
That’s a simple goal; It allows you to track how many visitors stayed on your website for a certain amount of time.
Pages/visit is another easy goal type to set up and similar to visit duration goals. Instead of tracking how much time people spend on your site, this goal tracks the number of pages each visitor sees before they leave.
These are a little bit complicated. An event is anything from Popup to Social Media buttons and almost anything else. Before you set this goal, you’ll have to set the event in the system.
Check particular Segment
To get a better view on your target market, you can create special segment:
Admin >> View >> Segments >> + New Segment
Now you can create your segment, based on demographics, behavior, etc.
This way, you can create for example segments of visitors who visited more than 60 Seconds per session (real visitors) and clean the rest of less relevant data.
Create your Dashboard
You can create your dashboard with your widget inside.
Click on Customization >> Dashboard
Now you can create a new dashboard
You can add any widget to your dashboard, and you can create multiple dashboards, by clicking on the ‘add to dashboard’ button on the different widgets.