1. Know what you need
SEO Agencies in Hong Kong: A checklist for your search
Before you start looking, do some homework and know exactly what type of services you want to outsource. This will make it much easier when contacting various agencies and support them in understanding what your business is about and how they can add value to the process.
2. Network with your niche’s community in Hong Kong
Get personal referrals from someone you know that is already using an SEO Agency in Hong Kong or has previously used one. Ask around among personal contacts, business contacts and on business related social sites such as LinkedIn for recommendations from people happy with their agency work.
3. Get to know the players in your industry
Learn who does what in your industry. The best SEO Agencies in Hong Kong use various methods depending on their industry. They will adjust strategy to specific restrictions and requirements of these niches, so the more you learn about them, the easier it will be for them to understand your business and offer you suitable advice.
Misconceptions about SEO
1) SEO is just for tech companies- If your business does not rely heavily on the internet, then SEO may not be as important. However, if you are heavily reliant on Amazon or eBay or other online retailers for sales, then it’s important to rank high in search beyond traditional SEO.
2) SEO Agencies can do everything- We all have a different perspective of what needs to be done and how it needs to be done. The more input from you and your team, the better solution we’ll come up with.
3) It’s too expensive- This is not the case at all. You can get basic work from us starting from US$400 a month and go up from there depending on how much
Factors influencing SEO Ranking
There are several factors influencing your website’s ranking. Some of these are Google-specific, while others belong to the general world wide web.
A) HTML tags – H1s, H2s, etc.,
B) Title tags in all pages,
C) Description with keywords in the beginning,
D) Internal links to other relevant pages,
E) Images alt tags,
F) URLs with keywords.
A) Social signals – likes, shares etc.,
B) Outbound links to trustworthy sites,
C) Site Age
Your Next Steps
1) Find out what your competitors are doing. What is their backlink profile like? How often do they make changes to their website? Which keywords are they using to target customers? If you cannot access the websites, use Google’s “site:” operator to see how frequently they publish new content and find out if their pages reference other relevant and trustworthy websites.
2) Decide on the goal of your online marketing strategy: If you want to increase brand exposure, focus on long-tail keywords with fewer but more targeted visitors. If you wish to direct more traffic towards your ecommerce site for conversions, go for shorter keywords which will get you better rankings faster.
3) Do a competitive analysis: Google the keywords you want to rank for and see who is currently in the top 10. This will give you a good idea about your chances of ranking high in search engines, but also let your SEO agency in Hong Kong know what results you expect from their efforts.
4) Agree on principle SEO objectives: In many cases, it’s a good idea to start with the website you have as opposed to starting from scratch. If you already have a well-structured site that works, then focus on bringing out its full potential instead of spending time and money building an entirely new one.
5) Start by getting your on-page SEO right: Making sure that your website adheres to Google’s best practices is the first step towards success. When it comes to on-page factors, you will not need any special tools for this – just make sure that your content is relevant and structured well. Afterwards, you can move on to off-page SEO activities such as link building.
6) Identify your needs: As mentioned above, the best SEO agencies in Hong Kong will adjust their strategies to suit your specific industry. Therefore you should clearly set out what your objectives are and mention any limitations or restrictions that may need to be taken into account. If you make clear these aspects from the start, it will save both parties valuable time and effort later.