You have decided that SEO is important for your company, however, your resources are limited. How can you get the maximum from your resources? Follow the basic recipe:

  • Pursue position gains for head terms.
  • Maximize CTR (click-through rate): Make your descriptions & Headings more attractive and attention-grabbing.
  • Expand long-tail keyword inventory: Long-Tail Keywords are easier to promote. When you get big inventory of such keywords your traffic can grow exponentially.
  • Maximize value from existing traffic: Get the most from the traffic you are already getting to your site.
  • Amplify external content marketing efforts.
  • Align SEO efforts more closely to the campaign calendars.


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