What is CRO?
A website is a powerful marketing tool for any company. They can be used to advertise, market and sell products and services. However, it’s important that these websites are user-friendly and allow visitors to find what they want quickly and easily. This is why conversion rate optimization (CRO) has become such an important process in the world of business today. Conversion rate optimization consists of many different methods that seek to increase the number of people who “convert” on your website by purchasing or taking some other desired action after visiting it. CRO can be achieved through things like conversion testing, A/B testing, multivariate testing, etc., but these methods require plenty of time and effort if you want them to work properly.
This is why it’s important to use conversion rate optimization in order to increase the number of people who visit your website, and therefore increase sales for your company. Conversion rate optimization doesn’t have to be difficult. It just takes a little time and effort initially, but anyone can learn how to improve their site’s conversion rate!
The two categories of CRO
Conversion Rate Optimization can be divided into two different sub-categories: Testing and Analysis. Testing can be done through experimentation with slight changes to your webpages in order to test if they convert better than the original webpage. A/B testing or multivariate testing are just some examples of what could be done here.
Analysis is the process of looking back on all the data you gathered to see which changes caused your website’s conversion rate to increase. This can be done through things like heatmaps, scroll-maps and click-maps that track where people are clicking and scrolling on your web pages. These tools help us determine why some web pages might convert better than others!
Ways to increase your conversion rate
One way that might help improve your conversion rate is by testing different color combinations. Many people have a certain “set” of colors they prefer to use in ads and websites, but it may be beneficial to test out other colors as well. Every person appreciates different things, so it could be helpful to find out what the general population’s favorite colors are when it comes to CRO.
Another common method for conversion rate optimization is in site navigation. It can be difficult for a website visitor to know where a particular page is located in a big website, so this becomes an issue in conversion rate optimization. You can rectify this problem by including things like breadcrumbs or tabs that lead the way through your site navigation.
The Right CRO Software
In order to conduct conversion rate optimization, you’ll need a specific type of software. It can be difficult to know which one is the best option for you depending on how much experience you have with CRO, so here are a few popular choices:
- Google Optimize
The process of conversion rate optimization can be a daunting task for new CRO marketers. Fortunately, there are some easy ways to get started and improve your site’s conversion rates in no time at all! If you have any questions or need help with this process, don’t hesitate to reach out. Our team is ready and waiting to partner up with you on your next campaign- just let us know what we can do for you!